The "World's Top 100 Most Valuable Luxury Brands Official Release ", organized by World Luxury Association, was successfully held in January 2012 in Beijing. This event, commonly referred to as the "Luxury Oscar Awards", bring together the Top 100 luxury brands in such diverse fields as aircraft, yachts, cars, jewelry, watches, fashion, liquor, cosmetics, resorts and Innovation brands. The rapid development of China's luxury consumer market is garnering global attention. World Luxury Association's official report on 2012 shows that China has become the world's largest consumer of luxury goods. The report predicts: With the phenomenon of RMB appreciation and depreciation of the Euro and the number of Chinese traveling to Europe in 2012, total consumption of luxury goods is expected to reach 59 billion Euros – a record high. The spending power of Chinese overseas will urge China to become the world's most powerful luxury consumer purchasing country.