MAGIC today announced that it has formed a strategic alliance with The Board Retailers Association (BRA), a non-profit trade association representing more than 600 action sports retailers in the surf, skate, snow, wake, kite, wind and stand-up paddle industry. As part of the partnership, BRA will have significant presence on MAGIC's August show floor, including a BRA resource center at the hub of the show and an opening-day educational seminar, which includes a panel of retail veterans moderated by Duke Edukas of Surfide Sports discussing both marketplace trends as well as how to make the most of your three days at MAGIC. Additionally, BRA will co-host with MAGIC an invitation-only dinner for board sports retailers.
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