With the help of Suave Professionals® Keratin Infusion System, Richie will be red-carpet ready starting at the first award show in January through the last. Consumers will have a chance to see first-hand how easy and manageable Richie's red carpet look can be with the new Suave Professionals® Keratin Infusion™ System. "One of my biggest red carpet rules is making sure my head-to-toe look is perfect, and that includes one of the most important elements of style - the hair," says Richie. "With the new Suave Professionals® Keratin Infusion™ System, I can get a manageable and smooth look all night!" From prepping with the Suave Professionals® Keratin Infusion™ Smooth & Shine Serum to freshening her look throughout the night with Suave Professionals® Keratin Infusion™ Dry Shampoo, Richie knows that her look will stay smooth and manageable throughout the night.