
After successful fashion shows in
Miami,
Las Vegas and
New Orleans,
EXPRESS took over Times Square in
New York City on
Saturday, July 23, 2011, by opening the catwalk to the public prior to a live runway show featuring the new Holiday 2011 Collection. EXPRESS invited fashion aficionados and brand fans to walk the runway in an attempt to break the GUINNESS WORLD RECORDS® title for the most people modeling on a catwalk. An Adjudicator from Guinness World Records was on-site to officiate the event.
EXPRESS broke the previous record of 521 participants with an astounding 1,243 people walking the runway.