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Labor Day Weekend Appearances by Quiksilver, Roxy and DC Athletes
Wednesday, 03 August 2011

Quiksilver announces the world's largest action sports and music festival ever assembled when The Quiksilver Pro New York supported by vitaminwater arrives in Long Beach, New York from September 1-15.  The inaugural U.S. event in the Quiksilver Pro Global Series, which also includes pinnacle events in France and Australia, The Quiksilver Pro New York can already claim its spot as the largest assemblage of music talent and athletes for an action sports competitive event. The festivities kick-off Labor Day Weekend with Quiksilver, DC and Roxy's top athletes on-hand to meet fans and perform a series of skate, BMX and moto demos; followed by eight nights of music with headlining acts that include The Flaming Lips, Girl Talk, Interpol, Taking Back Sunday and a special benefit concert hosted by Kelly Slater & Friends on Saturday, September 10.


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Most People Modeling on a Catwalk : EXPRESS Breaks the GUINNESS WORLD RECORDS
Monday, 25 July 2011
Express Runway world record
After successful fashion shows in Miami, Las Vegas and New Orleans, EXPRESS took over Times Square in New York City on Saturday, July 23, 2011, by opening the catwalk to the public prior to a live runway show featuring the new Holiday 2011 Collection.  EXPRESS invited fashion aficionados and brand fans to walk the runway in an attempt to break the GUINNESS WORLD RECORDS® title for the most people modeling on a catwalk.  An Adjudicator from Guinness World Records was on-site to officiate the event.  EXPRESS broke the previous record of 521 participants with an astounding 1,243 people walking the runway.

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Mercedes-Benz Fashion Week 2012 Swim Sizzled With Maui Jim and Aqua Di Lara
Monday, 18 July 2011
Maui Jim® Inc. and Aqua Di Lara™ heated up the runway in Miami on Saturday, July 16 with stylish sunglasses, signature swimwear and handcrafted jewelry to dazzle the eye.

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The Board Retailers Association Strategic Alliance with MAGIC
Wednesday, 13 July 2011

MAGIC today announced that it has formed a strategic alliance with The Board Retailers Association (BRA), a non-profit trade association representing more than 600 action sports retailers in the surf, skate, snow, wake, kite, wind and stand-up paddle industry.  As part of the partnership, BRA will have significant presence on MAGIC's August show floor, including a BRA resource center at the hub of the show and an opening-day educational seminar, which includes a panel of retail veterans moderated by Duke Edukas of Surfide Sports discussing both marketplace trends as well as how to make the most of your three days at MAGIC. Additionally, BRA will co-host with MAGIC an invitation-only dinner for board sports retailers.


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Pampered Passions Fine Lingerie and Dress for Success Team to Fit Disadvantaged Women with New Bras
Monday, 27 June 2011
Alicia Vargo, the owner and founder of Pampered Passions Fine Lingerie Bras, has partnered with Dress for Success Worldwide (based in NY) to professionally fit disadvantaged women with new and properly fitted bras. The initiative is called "Alicia's Bras for Success," and is being coordinated by Vargo in partnership with Dress for Success, an international non-profit organization that helps disadvantaged women achieve self-sufficiency. Vargo says it's her mission to ensure all women - no matter their background - have the opportunity to feel confident and comfortable underneath their professional attire.

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Bottega Veneta Unveils Fragrance For Women at Launch Event in Milan
Wednesday, 22 June 2011

In celebration of the global launch of its first women’s fragrance created by Tomas Maier, Bottega Veneta hosted a cocktail party in Milan last night, June 21, 2011. The location for the event was the Palazzo Trivulzio, a private palace in the heart of old Milan.


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