Endomondo, the social fitness network that turns the mobile phone into a full-fledged personal trainer and training partner, announced today the launch of its new line of performance sportswear for running and cycling.
Created with the critically and commercially acclaimed Danish designer, David Andersen, the stylish new Endomondo sportswear line is aimed precisely at those people who are committed to fitness and peak performance, and want to share their dedication with others—just as Endomondo helps them achieve. The line is designed to build a bridge with this motivated market, and enables other Endomondo users to identify their fellow enthusiasts. In using the Endomondo app, they can share their experiences and spur each other onward.