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StyleMouse Jumps into Fashion Videos : StyleMouse Fashion News
Friday, 26 February 2010

StyleMouse's use of new technology enables consumers to make online purchases and retrieve product information with the click of a mouse while watching fashion videos

Through the immediacy of the “Information Age,” including the immediacy of email/the computer era, DVR capability, online shopping, and beyond, today's consumers have certainly adapted shorter attention spans. This fast-paced lifestyle coupled with shorter attention spans has made traditional advertising less effective than in years past. Today's consumers are bombarded with countless messages and advertisements via traditional methods such as television and magazines, but online advertising has created just another venue for more messages to reach the already busy consumer/computer user.

StyleMouse


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Britney Spears Through The Lens Unveiled by Iconix Brand Group and Kohl's Department Stores
Wednesday, 17 February 2010
Superstar Britney Spears Photographed by Three Iconic Photographers: Annie Leibovitz, Mark Seliger and Terry Richardson

Britney Spears - Candies

Iconix Brand Group, Inc. unveiled today its spring 2010 marketing campaign for its junior brand, Candie's®, which is exclusively available at Kohl's Department Stores and Kohls.com. The campaign entitled, "Britney Spears Through The Lens," showcases international superstar Britney Spears as seen through the lens of three famed photographers: Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.

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StyleMouse Helps Fashion Startups
Wednesday, 10 February 2010
StyleMouse fashion videos

StyleMouse,” the new interactive Fashion/Lifestyle web series, is looking for Startup companies that have been in business for six months or less. If your company fits the bill and is in need of exposure and a helping hand to drive traffic to your new business, then “StyleMouse” wants to hear from you!

We can set up an episode featuring your young business and help to catapult it to millions of Internet viewers through our distribution network of blogs and websites. Your product or service will be placed actually within the body of the web show and is interactive and “clickable,” for viewers to either find out more or even purchase your product right then and there through your “Add to Cart.”

“StyleMouse” provides so much more than banner ads and “pop-ups” and it’s completely non-intrusive to the viewer, (extremely important these days.) The viewer is in total control and chooses to “click” on an item, only when they’re already interested and engaged.

Have your startup business become a household name in the “StyleMouse” universe and spread throughout the Internet.

The business model is a simple CPM arrangement so you don’t pay until you see results!

Learn more about what StyleMouse Fashion Videos can do for you.

Learn more about StyleMouse.

If you have an interest in StyleMouse, you are welcome to join the StyleMouse Group here on the Fashion Industry Network.


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Lilly Pulitzer Launches Limited Edition Pandamonium Print
Friday, 22 January 2010
IT'S PANDAMONIUM!!! Literally. So the word is out about Lilly Pulitzer's first ever black and white print (with shots of shocking pink, of course). In November, the Palm Beach designer kicked off a year of "Lilly Loves Green," with signature, conversational prints raising funds and awareness for great green causes.

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Candie's and Kohl's Department Stores Announce Britney Spears Has Been Re-Signed for a Second Consec
Tuesday, 19 January 2010
Iconix Brand Group, Inc. announced that they have renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is
available only at Kohl's Department Stores and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.

Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to
be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

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Candie's and Kohl's Department Stores Announce Britney Spears Has Been Re-Signed for a Second Consec
Tuesday, 19 January 2010
Iconix Brand Group, Inc. announced that they have renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is
available only at Kohl's Department Stores and Kohls.com. Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.

Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to
be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

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