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Deceptive Advertising of EasyTone and RunTone Shoes

Settlement Order Prohibits Reebok from Making Unsupported Claims that 'Toning Shoes' Strengthen, Tone Muscles

In its ongoing effort to stem overhyped advertising claims, the Federal Trade Commission announced that Reebok International Ltd. has agreed to resolve charges that the company deceptively advertised "toning shoes," which it claimed would provide extra tone and strength to leg and buttock muscles.  Reebok will pay $25 million as part of the settlement agreement.  The funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit.   Consumers who bought Reebok toning shoes or toning apparel can submit a claim at http://www.ftc.gov/leaving/reebok/index.shtm.


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