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Celebrity Influence Does Not Wash With the UK Public

Wahanda Feel Gorgeous Health & Beauty Poll 2011

A nationwide poll reveals that while we may appear to live in a celebrity-obsessed world, 80% of us say we are not influenced by celebrity endorsement when it comes to purchasing health and beauty treatments. Instead, over 70% of women surveyed said they trust online reviews posted by the general public and that they make their health and beauty purchases based on their peers' recommendations.


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