Today, leading outdoor lifestyle brand
Timberland announced "Canvas that Cares," a new program created to raise funds for non-profit organizations through the auction of custom-designed, limited edition Earthkeepers® footwear – Timberland's most eco-minded collection. Rock and roll icon and artist
Ringo Starr is helping to
drum up support for the initiative by lending his original peace sign artwork to the inaugural boot collection. Proceeds from the auction, which kicks off
December 1 on eBay (hub:
www.timberland.com/canvasthatcares), will benefit
WaterAid, a non-profit dedicated to improving access to safe water, sanitation and hygiene in the world's poorest communities.