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Asian Consumers Taking Fashion Brands to a New Level

There has been much written about the increased spending power of Asian consumers, in addition to their penchant for fashion and brand names, many of which have launched or expanded in Asian markets over the last decade.  Now there is evidence that not only are people in India and China more brand-conscious than their counterparts in Europe and the U.S. – they also are quite open in their passion for brand names in the context of fashion.


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